Why did Airtel change its logo?

Why did Airtel change its logo?

The company has kept the red colour dominant in the new brand. Since Airtel is going global with the acquisition of Zain Telecom of Africa, Airtel felt the need to change its logo. The brand makeover is done to give Airtel a more youthful look as it gets more global in it’s approach.

What is the brand image of Airtel?

“ Airtel wants to show its leadership by having only one letter capital in new brand logo .” The new look and feel of the brand signify the core values of the Airtel brand accompanied by a set of supportive variables like courtesy, politeness and efficiency. The peripheral value of the brand was status.

What is the tagline of Airtel?

BRAND SLOGAN “AISI AZADI AUR KAHAN” According to the primary and secondary data, From both the sources We gathered the same perception that Through this slogan Airtel wants to convey the message to the customers that “ there is no other telecom operator other than airtel, who gives premium services” To justify this.

What triggered the changes in positioning strategies of Airtel since the time of its inception?

As prices of call per rate was reduced competition was increased Bharti Airtel had to change their strategy and segment the market again • Then there was series strategies which Airtel needed to undergo, for making themselves visible in market…

Which country owns Airtel?

Bharti Airtel Limited, also known as Airtel, is an Indian multinational telecommunications services company based in New Delhi, India. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands.

Who is the boss of Airtel company?

Gopal Vittal (Mar 1, 2013–)
Bharti Airtel/CEO

What is Airtel’s logo?

At the beginning of its journey, Airtel used a plain logo that didn’t exactly communicate the brand easily to its customers. The logo was a blend of many colours and the word Airtel was divided into two sections, ‘Air’ and ‘Tel’.

When did Airtel change its brand positioning?

Instead of continuing to ride this wave, Airtel again changed its positioning after two years. In 2002 itself, they launched their “Live Every Moment” campaign which had a new revamped logo that appealed to an international audience and more youthful.

How many customers does Airtel have in India?

It has a customer base of 325 million across the company, as on March 2015. The portfolio of Airtel in India has 2G, 3G and 4G wireless services, fixed line services, mobile commerce, DTH, high speed DSL broadband, IPTV, and enterprise services including national and international services to carriers.

What is the Airtel “touch Tomorrow” campaign?

In a bid to strengthen their relationship with their customers, Airtel launched the “Touch Tomorrow” campaign in 2000. This new branding strategy not only repositioned the brand but changed their logo to show the endless possibilities that were now within reach for even the youth of India.