It’s one thing to write content and another to write SEO-friendly, optimized content. And unfortunately, not every content writer realizes this. Thus, their quality content ends up unnoticed and unranked, solely because it isn’t updated as per the latest SEO standards.
Now the thing is that not every blogger can hire an SEO company in New York. Of course, it should be your first priority to broaden the reach of your content. However, you should pay your part to make the content SEO-friendly, too, so that it could reach your intended audience. Wondering how you can do this? Read this article as it will help you to write optimized content:
Pay Attention to Title and Meta Description
There’s no denying the fact that the title of your content should be catchy enough to grab the interest of the readers. If it doesn’t, no user will bother reading the content.
Having said that, it is equally important for the title to be SEO-friendly as well. It will help it to gain more visibility. Only if it is visible, it will be able to grasp the attention of the readers. Therefore, it is safe to say that as much as it is important to write a catchy, captivating title, it is equal, if not more, imperative to ensure the title is SEO optimized.
Other than that, meta description, too, deserves your attention. For the uninitiated, a meta tag is a one or two-line description (160 characters) of the article.
Focus on Quality
No content can work if it lacks quality. Despite all your effort and resources, it wouldn’t be able to rank on Google. Suffice to say, quality matters a lot. Furthermore, if it contains medical or technical information, it should be backed by reliable sources as well.
Simply put, you need to provide your readers with quality content that offers enhanced value. Filler content, in the current SEO scenario, doesn’t work at all. It is only a waste of efforts, time and energy.
Apart from quality, you need to focus on the quantity as well. The more content your website/blog has, the higher there are chances of improved ranking. Long-form content also has the probability of getting more shared on social media networks and other platforms. Furthermore, it also allows the writer to place the keywords strategically and more conveniently.
Keyword Stuffing is a Big No
Earlier, what most people used to do is to write content stuffed with keywords. This practice produced fruitful results, as well. However, things have changed, up to a great extent, now. Keyword stuffing doesn’t work at all. But, it doesn’t mean that keywords have lost their value as well. They, clearly, haven’t. You still need your content to have keywords in it to be ranked, albeit they need to be placed strategically.
The ideal positions for keywords to be in are title, meta description, H1, H2, H3 and so on. They should get well with the content organically.
Choose Your Blogging Platform Wisely
Ideally, this should be discussed in the very beginning. Nevertheless, the platform where your blog will be posted (CMS) matters a lot, as well. Now, it is important to know that not every CMS works the same way. A few of them are better optimized for SEO, while others are not. Therefore, you need to make an informed decision in this regard.
Most bloggers opt for WordPress for its abundant features. Also, it is user-friendly, has an optimized design and offers a few free features as well. The added bonus here is that setting up a blog, or even a website, isn’t a complicated process at all. Even those who do not have expertise in designing and developing a website, it won’t be a tough feat for them to create a WordPress website.
A lot of people use images in their content to enhance its value and appeal. However, not everyone realizes this fact that heavy images can significantly impact the speed of the site. Furthermore, it can also impact the performance of the site vis-à-vis SEO as well. Therefore, it is important to use optimized graphic content. There are numerous tools that can be used for this purpose. Moreover, you can also choose from affordable web designers in your vicinity. They can handle the design department of your website and take care of images to be used in the content as well, to ensure they are fully optimized and don’t impact the loading time.
There you have it! These are some of the major factors you must take into account if you plan to write SEO-optimized content. This learning can help a great deal to make your content go viral on the internet.