What are Google Analytics Audiences?

Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business. Once you define an audience, you can: Activate that audience on platforms like Google Ads and Display & Video 360 so you can focus your marketing efforts on those users.

Which segment represents the highest value audience in Google Analytics?

In this example, the Age report shows that 18-24 and 25-34-year-olds together make up the majority of users, but the 25-34 segment contributes the most revenue and has the highest conversion rate.

How many audiences can you have in Google Analytics?

You can publish a maximum of 50 audiences to an Analytics 360 property, and a maximum of 20 audiences to an Analytics Standard property.

Why create audiences in Google Analytics?

One of the great use of Google Analytics data is to create an audience for your Adwords ads. Audiences in Google Analytics are a group of users who perform similar actions. You can display targeted ads to each audience or display ads based on user behavior which is known as dynamic remarketing.

How Google Analytics Demographics work?

Demographics reports in Google Analytics at their most basic show the age and gender breakdown of your visitors. Demographics (age and gender) data is collected along with Interests data which relates to interests that your users express through their online behaviour and purchases.

How do you find the audience demographics?

9 Tactics to Identify Your Target Audience

Start with your current customers.
Think benefits not features.
Collect demographic data on your target audience.
Send out customer surveys.
Look for trends in online customer feedback.
Go niche.
Research your competitors.
Create a market positioning map.

What is the difference between audience and audiences?

Yes, audience is a collective noun, and you don’t need to use the plural form audiences unless of course you are talking about different group of people. (There were many concerts that evening that attracted large audiences.)

What is an audience attribute?

It can be described by behavioral and demographic attributes, such as age, gender, income, education or localization. If you use audience groups, you focus not on websites where ads will be displayed, but on people who finally will see your marketing messages.

How do you research demographic audiences?

Take a look at the underlying demographics to identify who needs your product or service and who are most likely to buy it….Consider the following factors:

Age.
Gender.
Location.
Education.
Income.
Occupation.
Marital Status.
Ethnicity.

How to segment your audience with Google Analytics?

Demographics: split data by gender (female or male only) and age range (18-24,25-34,35-44,45-54,55-64,65+)

Interests: view audience lifestyle categories called Affinity Categories (e.g.

Geo: segment analytics by language and location

Behavior: segment by users’ browsing behavior (e.g.

How do I get Started with Google Analytics?

Acquisition involves building awareness and acquiring user interest.

Behavior refers to the stage of the funnel where users engage with your business.

Conversion is when a user becomes a customer and transacts with your business.

How to create personas with Google Analytics?

Age and Gender. Here is an example of the analytics from our own platform.

Affinity. Affinity categories helps you identify your ideal online customers at scale.

In-Market.

Geo.

What are Google Analytics Audiences?