Are bus shelter ads effective?

Are bus shelter ads effective?

Bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings, claims research sponsored by Right Angle Media.

Why do some bus stops have shelters?

Shelters should provide a place to sit, protection from weather, and a feeling of safety and security. People need to know when a bus will arrive and where it will go. This is especially important for people who are unfamiliar with the service, such as tourists.

What is bus shelter advertising?

Bus shelter advertising is a relatively self-explanatory concept. Also referred to as transit shelter ads, this describes promotional and marketing content that’s published on bus stops and stations nationwide, with a view to targeting commuters as they go about their daily business.

What is bus shelter used for?

The basic purpose of the bus shelter is to safeguard the passengers from wind and rain, but an extra effort like bettor designs and attractive colours can enhance the overall experience of the passengers waiting for the bus.

How many people see bus stop ads?

It’s no great surprise, then, that over 90% of the population see a bus stop ad each week. The sheer level of exposure to bus stop ads is certainly an appealing argument for making use of them. But there are other great reasons to buy bus stop advertising.

What is bus shelter branding?

There are different types of Bus stop branding, which are: Bus shelter advertisement has an option of either illuminated or non-illuminated advertisements as per the need and budget. Bus stop branding is suitable where large formats are prohibited. It proves highly cost – effective.

Who is responsible for bus stops?

Who provides and maintains bus shelters? Bus shelters are provided at most bus stops by TFL. These will either be maintained by TFL themselves, or by ADSHEL an advertising partner of TFL, who supply and maintain shelters in return for the ability to advertise on them.

Why are bus stops important?

Bus stop placements decisions are made to insure passengers’ safety, maintain good quality of service, and avoid conflicts with other vehicles. This is related to the idea that traffic signal design should accommodate buses and bus passengers’ activity (e.g. boarding and alighting) (3).

What are advertisements at bus stops called?

In fact, many researchers find that the advertising on buses cost for a bus poster (or a bus shelter ad — sometimes referred to as bus station advertising or bus stand advertising) is the least costly of all researched media formats.

What did the passengers do when the bus stopped?

The passengers in a bus tend to fall backward when it starts suddenly due to inertia as the passengers tend to remain in the state of rest while the bus starts to move. When the bus stops suddenly, people fall forward because their inertia as they are in state of motion even when the bus has come to rest.

How much does a bus shelter cost?

Production can cost $2,000 to $3,000 for a single wrap, so you’re looking at $5,000 to $6,000 total. Bus shelters sit at street level, and it’s easier to track impressions than for a bus. They cost about $2,500 to $3,500 in New York City and a bit less in LA — $1,500 to $2,500.

How much do bus bench ads costs?

The national average for bus and bench advertising is $250 per placement, so that’s a number you can use for bench advertising budgets. Bench Ads Versus Other Alternatives A print ad in a prominent national publication might run you $25 per impression.

What is bus stop advertising?

Buses can reach passers-by,passengers as well as drivers and motorist on roads

  • Buses are visually unavoidable unlike many digital banners
  • It is hard to ignore and reaches over 80% of the population in a week
  • Unlike other media,such as radio,internet and television,it can´t be turned off
  • Big,bold and colourful ads that drive attention
  • What is bus advertising?

    Available in various sizes and formats,from side panel displays to fully wrapped buses

  • Move throughout major and secondary arteries and the busiest streets in major cities
  • Seen by pedestrians and vehicular traffic from multiple directions,simultaneously